Sales programs

Win the right clients, in a way that sounds like you.

Most experts are great at their work and get stuck when it is time to talk about it. These programs help you explain your value clearly, so the right clients understand it and say yes, and selling starts to feel like a real conversation.

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From your first step to one-on-one

Each program builds on the one before it, so you can start small and go deeper when you are ready.

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Start here

Discover your natural selling style

The Selling Blueprint

Answer a few questions and get a reading of how you were built to sell, so you can stop forcing a style that was never yours.

What you get

  • A plain-language summary of how you sell best
  • The kinds of conversations where you are strongest
  • What to stop forcing, so selling takes less out of you
FreeAbout a minuteArrives as a PDF
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Learn the tools

Sell with AI without sounding like everyone else

The AI workshop

A practical workshop and toolkit on using AI for your sales messaging, as taught at Lisbon AI Week and Google DevFest. You watch it when it suits you and keep the tools for every page you write next.

What you get

  • A 60 to 75 minute workshop in three chapters: the prompt, the framework and the human rewrite
  • A copy-and-paste landing page prompt that works with ChatGPT, Claude or Gemini
  • A worksheet, a sales page checklist and real before-and-after examples
Workshop and toolkitWatch anytime
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Practice together

Find the words that win the right clients

Sell from the Heart

Six live weeks in a group, where you build your answer to “What do you do?”, your why-me story, client stories that sell and your sales conversation, so you can walk into your next call with words you trust.

What you get

  • Your answer to “What do you do?” and your why-me story
  • Client stories that sell, and a plan for the sales conversation
  • Words for price, hesitation and “Let me think about it,” plus the recordings and a WhatsApp group
GroupSix weeksStarts November 5Recorded
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Go deeper

Become the obvious choice in your field

The Authority Architecture

Twelve weeks one-on-one, where we close the gap between how good you are at your work and how you sell it, from your positioning and offer to the moment the price comes up.

What you get

  • Clear positioning, and an offer that is simple to understand
  • Website and sales words that sound like the person on the call
  • Practice for the hard moments, so you can talk about price without rushing to justify it
One-on-oneTwelve weeks
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Money programs

Keep more of what you earn

Programs for the money side of your business, from your money story to CFO-level support.

Not sure where to start?

Schedule a discovery call, and we'll look at where your business is now and which step makes sense first.

Schedule a discovery call →