Pricing. Offers. Profit structure. CFO-level diagnosis of exactly where your business is underperforming, and a complete roadmap to fix it.
The conversations that convert. Sales methodology, negotiation skills, and pricing confidence, so you stop leaving money in rooms you've already earned the right to be in.
How you show up. In a room, on a stage, in a high-stakes conversation. The speaking and presentation skills that make your expertise undeniable.
The ceiling is never where people think it is.
I spent years advising fortune 500 businesses like PwC, Nike, Fox Studios, Fortune 500 to startup and SME businesses. I understood their numbers better than they did. I could see exactly where they were undervaluing themselves, overcomplicating their offers, and losing money in conversations that should have gone differently.
And then I left. And built my own business. And did every single thing I'd watched my clients do wrong.
The hardest money conversation I ever had was with myself. When I got honest about why, it had nothing to do with knowledge. It went deeper, into how I talked about my own value, how I showed up when money was on the table, into patterns I hadn't named yet.
That's what I now teach.
The real work, financial, strategic, and human, that closes the gap between how good you are and how your business reflects it.
The gap between knowing what to do and actually doing it isn't a knowledge problem. It never was.
This audio names the pattern that keeps exceptional business owners charging less than they're worth, and gives you the first step to break it.
"I built this because I kept meeting brilliant people running businesses that didn't come close to reflecting how good they were. Not because they lacked knowledge. Because nobody had ever worked with them on the whole picture - the numbers, the strategy, the conversations, and the beliefs running underneath all of it. That's the work. And it changes everything."
- Simone CR, CPA
The complete sales methodology for service-based business owners who are excellent at their work and inconsistent at selling it. Master your sales conversations, pricing confidence, and negotiation, delivered as a group intensive.
We work one-to-one. We go deep into your numbers, your pricing, your offers, and the conversations holding your profit back.
You leave with a complete roadmap and the clarity to execute it. Results in days, not months.
Bring Simone in to train your team on the conversations that drive revenue, money, negotiation, high-stakes communication, and sales. Custom-built for your organisation.
I'd been running my business for six years and never once felt like my pricing reflected what I was actually worth. Three weeks with Simone and that changed completely — not just the numbers, the way I talk about them.

The conversation I'd been avoiding for eight months — I had it the week after our session. And I got exactly what I asked for.

Simone works at a level most consultants don't know exists. She saw my business more clearly in one session than I had in three years of running it.

12 minutes. One idea. The first step of the Money Conversation Protocol™ - free.
© 2026 Simone Cimiluca-Radzins · SimoneCR.com · Based in Lisbon, Portugal