Hi, I'm Simone
The Business Coach You Didn't Know you Needed.
If you're looking for a business coach that will change how you communicate, how you sell, and how you perform when the stakes are real, let's chat.
“The room shifts when you know how to use your voice.”
— Simone Cimiluca-Radzins
AS SEEN IN
As Seen In Global Press
CPA
Certified Public Accountant
NLP
Certified by ICF
TEDx
Licensed Host & Speaker Coach
FORTUNE 500
Nike · Fox · Capgemini
CAPITAL RAISED
$5M+ for Clients
Simone Cimiluca-Radzins
Business Performance Trainer
My clients have already done the mindset work, built the strategy, and set the goals. What they come to me for is performance - specifically, the gap between what they know and what they actually do under pressure.
My background is unusual. I am a CPA with 20+ years of international financial and business consulting. I have worked across entertainment, tech, manufacturing, and online business - with Fortune 500 companies including Nike, Fox Studios, and Capgemini, as well as government officials, A-list executives, and founders building at scale.
I am also an NLP-certified coach and consultatnt, a breathwork-certified facilitator, and a TEDx Licensed Organiser and Speaker Coach. I have been covered by Entrepreneur.com, NPR, Grazia, and international press. I have helped clients raise $5M+ and consistently delivered 20%+ topline revenue growth through the work.
I am based in Lisbon and work with clients globally. I deliver all training in English and bring an international standard to business performance training in Lisbon's growing business community.
CPA credentials - 20+ years in financial and business consulting
Fortune 500 clients: Nike, Fox Studios, Capgemini
Experience across entertainment, tech, manufacturing, and online business
NLP-trained practitioner and breathwork-certified facilitator
TEDx Licensed Organiser, Host & Speaker Coach - TEDxPraça Gil Eanes, Lagos, Portugal
International press: Entrepreneur.com, NPR, Grazia
$5M+ raised for clients - 20%+ average topline revenue growth delivered
Based in Lisbon - working globally in English
Three pillars of performance that sticks.
I work at the intersection of communication science, sales psychology, and nervous system regulation. As a Business Performance, I focus on the skills that determine whether your knowledge converts into results , in real rooms, under real pressure, with real money on the table.
The result is measurable improvements in how you communicate, how you sell, and how you perform in high-stakes situations. Not a new mindset. A new set of behaviours.
Communication & Influence
Most people communicate to inform. High performers communicate to move people. There is a structural difference between the two - and it is fully trainable. We work on executive presence, language patterns, framing, and the mechanics of influencing a room, a boardroom, or a one-to-one conversation.
- Executive presence and voice authority
- Framing and NLP language patterns
- High-stakes presentation structure
- Influence without manipulation
Sales Performance
Sales breakdown is almost never a strategy problem. It is a communication and nervous system problem. We diagnose exactly where your sales conversations are leaking - at the offer, the objection, the close, or the follow-through - and fix it at the root.
- Sales conversation architecture
- Objection handling and reframing
- Closing without pressure or collapse
- Money conversation confidence
Nervous System Regulation
What happens to your body when the stakes are high is the most overlooked dimension of business performance. Your nervous system does not care about your goals. If it perceives threat, it shuts you down - mid-sentence, mid-pitch, mid-meeting. We train the system, not just the strategy.
- Polyvagal theory applied to performance
- Breathwork and somatic anchoring
- Pre-performance regulation protocols
- NLP-based repatterning under pressure
You do not need more information.
You need different performance.
My programs are not for everyone. They are for people who are already serious about their business and who are ready to do the work that moves the needle.
FOUNDER & CEO
The founder who cannot close at the level they pitch
You have a great product, a compelling story, and a track record. But something collapses in the room - the authority, the close, the follow-through. You need a business performance trainer who understands what it costs when a founder cannot sell their own vision at the highest level.
BUSINESS OWNER
The business owner who needs to rebuild momentum
You moved to Lisbon for quality of life. Now you are rebuilding your client base, your visibility, and your sales rhythm in a new context. You need someone who understands both the business mechanics and the human performance side of doing that well.
CORPORATE TEAMS & ERGS
Corporate teams
I deliver corporate training programmes for multinationals operating in Lisbon and across Europe - particularly for Women's Employee Resource Groups who want world-class communications and leadership performance training delivered in English.
Why most business coaching
misses the point.
Here is what no business coach will tell you: your nervous system does not negotiate with your goals. When the stakes are high — when the investor is in the room, when the number is on the table, when the camera is on — your body either performs or it does not.
The polyvagal theory, developed by neuroscientist Dr. Stephen Porges, explains why intelligent, prepared, motivated people still freeze, over-explain, collapse, or become unrecognisable versions of themselves in high-pressure situations. It is not a mindset problem. It is a physiological response — and it is trainable.
I work at the intersection of communication science, sales psychology, and nervous system regulation. As a Business Performance, I focus on the skills that determine whether your knowledge converts into results , in real rooms, under real pressure, with real money on the table.
The result is measurable improvements in how you communicate, how you sell, and how you perform in high-stakes situations. Not a new mindset. A new set of behaviours.
- Identify your specific nervous system response patterns under business pressure
- Build a pre-performance regulation protocol that works in under 60 seconds
- Recode the body's response to high-stakes situations using NLP and breathwork
- Deliver your best performance when it matters most — consistently, not occasionally
"Your strategy will never outperform your nervous system. Train the system — then the strategy has somewhere to land."
— Simone Cimiluca-Radzins, SimoneCR
HOW WE WORK TOGETHER
From first call to
lasting performance.
01
Free 20-Minute Awareness Call
We start with a no-pitch, no-fluff 20-minute conversation. I will ask you about what is not working, where the performance gap is, and whether my approach is the right fit for your situation.
02
Performance Diagnosis
Before any training begins, we identify specifically where performance is leaking. Is it communication structure? Sales conversion? Nervous system shutdown under pressure? The diagnosis determines the protocol, not a generic framework.
03
Targeted Training
We run the training, live, intensive, practical. Every session is designed for transferable skill acquisition, not inspiration. You leave with tools you can use in the very next conversation you have.
04
Integration & Measurement
Real performance change requires integration. We track specific metrics — conversion rates, presentation feedback, communication quality — so results are measurable and compounding, not just felt once and forgotten.
BUSINESS PERFORMANCE TRAINING
Your performance is the product.
Whether you are a founder, an executive at a multinational, or a business owner who knows that communication is the bottleneck - let us do something about it. Start with 20 minutes.