The prompt
A copy-and-paste prompt you can use that night to draft a landing page. More importantly, the one thing you have to feed AI that it can't come up with on its own.
How to sell authentically in the age of AI.
Use AI to sell more, without sounding like everyone else. A practical workshop for founders and experts who want better sales messaging that still sounds like them.
Taught live at
Lisbon AI Week
Google DevFest
The problem
AI can make anyone sound polished. That's why polished isn't enough.
Give AI a prompt and within seconds it writes a hook, a landing page, a sales email, a whole nurture sequence. Everyone has the same tools, the same prompts and the same playbook. The result is more content, more noise, and more businesses that sound exactly the same.
When everyone can sound polished, polished becomes cheap.
What wins now is who feels the most real and trustworthy. Ironically, that's the thing many business owners lose the moment they hand the words over to AI. The message gets flatter, and their marketing sounds "good" but doesn't sound like them.
AI isn't the problem. Here's what it can't do:
- Know what you've experienced
- Know the conversations you've had with your clients
- Feel what you noticed in the room
- Use your judgment
- Hold your point of view, unless you give it one
- Create trust for you
AI can help you write the words. It can't tell you what only you know to say.
Use AI without losing your voice
We get practical. By the end you'll know how to use AI for stronger sales messaging while keeping the part that makes people trust you: you.
The framework
The four questions every sales page has to answer: Is this for me? Do I want this? Why should I trust you? What do I do next? Use it for pages, offers and emails.
The human rewrite
We take flat, generic AI copy and rewrite it live, so you see exactly what changes when "this could have been written by anyone" becomes "only you could have said it."
Typical AI draft
"Unlock your full potential with transformative coaching solutions designed to elevate your business."
The human rewrite
"Your clients love you. Strangers get the long version. Let's fix that."
The workshop and toolkit
Watch it when it suits you, then keep the tools for every page you write next.
- The workshop recordingAbout 60–75 minutes in three chapters: the prompt, the framework, the human rewrite.
- The landing page promptCopy-and-paste, with notes on adapting it to your offer. Works with ChatGPT, Claude or Gemini.
- "What only you can bring" worksheetYour stories, your clients' words and your point of view, ready to feed into any prompt.
- The sales page frameworkA one-page checklist of the four questions every page has to answer.
- Before and after examplesReal AI drafts next to the human rewrites, so you can see the difference.
For companies and events
Bring it to your team
Your sales and client-facing teams are already using AI to write outreach, proposals and follow-up. This session shows them how to use it faster without losing the trust that wins clients. It's interactive and practical, and built around your team's real messaging.
WorkshopHands-on, 90 minutes
Half dayWith your team's own copy
KeynoteFor conferences and offsites
An accountant who fell in love with words.
I'm a CPA with 20 years in business advisory, a TEDx licensed host and speaker coach, and I've helped clients raise more than $5M. I've taught this workshop at Lisbon AI Week and Google DevFest.
My work comes back to one question: how do we use technology to become more effective without becoming less human? AI will make content cheap. Trust between people is what it can't copy.
What people say
★★★★★
"Every conversation with Simone leaves you feeling inspired and equipped with a clearer roadmap to success. Her enthusiasm is contagious, fueling you with the energy and motivation to take action."
★★★★★
"If you're great at what you do, but need someone who can set you up with an authentic representation of what you offer, I highly recommend working with Simone."
Questions
Do I need to be good with AI?
No. If you can type a question into ChatGPT, you can do this. The workshop is about what you bring to the tool, not technical tricks.
Which AI tools does it work with?
The prompt and framework work with ChatGPT, Claude, Gemini and similar tools.
Is it live or recorded?
The workshop and toolkit is a recording you can watch any time. I also run live sessions for teams and events.
Who is it for?
Founders, consultants, coaches and experts who sell their own services and want sales messaging that sounds like them.
What if it's not for me?
All sales are final, but I want you to be happy with it. If something isn't right, email me and I'll do my best to make it right. The details are in the refund policy.
Use AI. Stay you.
Get the workshop, the prompt and the toolkit, and write your next sales page faster, in your own voice.
Get the workshop, $97 → Not ready? Start with the free Selling Blueprint.