You'll leave the call knowing what to fix first
The call is free. You’ll tell me where your business is now and where you want it to go, and I’ll tell you what I’d build first and whether I’m the right person to help. There’s no pitch unless you ask me for one.
Close to 20 years of business advising. I'm a CPA and I spent that career as a CFO inside other people's companies, and I've taught this work at Lisbon AI Week and at Google DevFest.
What this usually looks like
Say you run a business that's doing well enough that nobody worries about you. The money comes in, your clients are happy, and from the outside it looks like you've worked the whole thing out.
Then you look at your own week. You're still the one who sets the prices, and the one who answers the difficult client email, and the one who knows where the numbers really stand. Your team is good, and they're still waiting on you for every decision that matters.
You've thought about hiring someone senior, or raising your prices, or finally building the offer you keep putting off. Each of those needs a week of clear thinking, and a clear week is the one thing you never get. So you do the work that pays this month, and the business stays about the size it was last year.
That isn't a discipline problem, and it doesn't mean you're bad at business. It means nobody has looked at the whole thing at once and worked out which part is capping the rest, because you've been too busy running it to do that yourself.
Before you book anything, write down the one decision you keep circling. That's almost always where we start.
What happens on the call
You don't need to prepare anything or send me documents first. We talk, and you leave with my read on where to start.
The call is free and it runs for thirty minutes on video. You'll answer a few short questions when you book so that I can come prepared, and you'll get my honest read either way.
Why I work this way
Before this I was a CFO inside other people's businesses, and the call almost always came at the same moment. They were making good money and still running out of cash, or the books were a mess, or they were about to raise capital and couldn't answer basic questions about their own numbers.
What those owners wanted was never a prettier report. They wanted peace, profit and a lot less chaos, and we usually got there with a big cleanup first and then a steady monthly rhythm that kept it clean.
I went through my own burnout in 2018, and that taught me something a spreadsheet never would. You can fix the numbers and still be left with a business that eats the person running it. So I work on both now, and that's why the first call is a conversation about your whole business rather than a sales script.
Simone
What I believe
These three shape every piece of work I do, so it's worth knowing them before we talk.
You can have the right offer at the right price and still not charge it, because your beliefs show up in your business long before any spreadsheet does. We work on both halves, and that's why the changes hold after I'm gone.
Wealth is what the business hands back to you, in money and in time. If you're earning well and you still can't take a week off without everything stopping, the structure isn't finished.
I'm not going to tell you your business will fail if you don't act today, because it isn't true and it isn't how good decisions get made. You'll get my honest read and the room to decide in your own time.
How I help
What's holding your business back is rarely just one thing. It's the price you haven't worked out, the story you tell yourself when you say it, and the words you use to explain it. You’ll work on all three at once, because fixing one on its own won’t hold.
Why it mattersGrowth that doesn't reach your bank account isn't growth. If your pricing and margins are off, more clients can just mean more work for the same money.
What you’ll getYou’ll see your numbers the way a CFO would, so you can scale with profit you can keep.
CPA · 20 years in business advisory · PwC, Fox, Capgemini · $5M+ raised for clients · 20%+ average revenue growth
Want to work on your numbers with me? Women's Money Society →Why it mattersGrowth asks you to step out of your comfort zone. The beliefs you hold about yourself, your price and how you lead quietly set the ceiling on your business.
What you’ll getYou’ll let go of the beliefs that keep you as the bottleneck, so you can get more time back.
NLP-trained · breathwork-certified · the hardest conversation I ever had was with myself
Why it mattersYour message is how you sell and how you communicate. If people can't quickly see why you, they compare you on price. Clarity is what turns interest into a yes.
What you’ll getThe right clients will understand what you do right away, so you can scale without chasing them.
Keynote speaker at Lisbon AI Week and Google DevFest · Sales trainer · Former TEDx host and speaker coach
How we can work together
Keeping it small means I can read your numbers, your sales and your week myself. If you’d like that level of support, The Growth Architecture is where we’ll work together. You can also see all my programs.
From my clients
"Her enthusiasm is contagious, fueling you with the energy and motivation to take action. Meeting her has been a game-changer."
"Her insights on how to scale a business and simplify its processes helped me see my services from a different perspective."
"I felt completely held, seen, and understood in who I am and what I offer."
If what you need is somebody to run your ads, keep your books or build your automations, that isn't my work and I'd rather tell you now than halfway through a call.
And if you want me on a stage or in front of your team for a day, that's a different conversation with a different starting point.
See speaking and team days →Questions
No. The call is thirty minutes about your business, and you'll leave with my read on what to build first whether or not you ever hire me. If I think I can help, I'll tell you how I'd approach it and what it would cost, because you'd have to ask eventually anyway. If you'd rather not get into that at all, say so at the start of the call and we won't.
Nothing. It's free, it runs for thirty minutes, and it happens on video.
Nothing formal, and you don't need to send me documents. It helps if you know roughly what you made last year and what you'd like to make next year, and if you've written down the one decision you keep circling. If you don't have those numbers to hand, come anyway and we'll work with what you know.
Then book the call and tell me that. Knowing which part of your business is capping the rest is useful on its own, and you can act on it by yourself. I'd much rather you came back in six months ready than hired me now because you felt pushed into it.
It depends on which way we go. I take three private clients at a time, so one-on-one work sometimes has a wait, and the team programs depend on when your people can be in a room together. I'll tell you honestly on the call where things stand rather than inventing a slot.
I'm based in Lisbon and I work with clients worldwide, so the call is on video wherever you are. For team work I run it online, in person in Lisbon, or I travel to your offices, and we'd sort out which of those makes sense when we talk.
Keynotes and team days on money, grounded leadership, high-stakes conversations and selling authentically in the age of AI. I've taught this at Lisbon AI Week and at Google DevFest, and the same material runs as a half day for a team.
The next step
Thirty minutes on video, at no cost, and you'll leave with the one part of your business I'd work on first and why. If I'm not the right person to help you build it, I'll tell you that on the call and point you somewhere better.