Hi, I'm Simone
I used to tell people "I'm an accountant" and watch their eyes glaze over. For twenty years I worked in rooms where communication had real consequences, at PwC, Fox and Capgemini, and I have lived and worked in more than 40 countries. I helped raise millions in capital, sold ideas and trained leaders.
And I kept seeing the same thing: brilliant people losing the room the moment they had to explain their value. Being good at what you do and being able to communicate it are two different skills. The hardest conversation I ever had about that was with myself.
Today I work on both: the numbers behind your business, and the words, beliefs and presence that sell it.
For the last 11 years I've worked on my own, supporting startups, small businesses and entrepreneurs. Along the way I've helped clients raise more than $5M and grow their revenue by more than 20% on average.
Simone
Your sales problem is rarely just one thing. It's the price you haven't worked out, the story you tell yourself when you say it, and the words you use to explain it. I work on all three at once.
Why it mattersGrowth that doesn't reach your bank account isn't growth. If your pricing and margins are off, more clients can just mean more work for the same money.
What I doI review your financial architecture, pricing, costs and margins the way a CFO would, and shape an offer that earns more and keeps more.
CPA · 20 years in business advisory · PwC, Fox, Capgemini · $5M+ raised for clients · 20%+ average revenue growth
Need the numbers side? Financial Architecture →Why it mattersGrowth asks you to step out of your comfort zone. The beliefs you hold about yourself, your price and how you lead quietly set the ceiling on your business.
What I doWe challenge the limiting beliefs holding you back, about yourself, your price and your leadership, so you can stretch past your comfort zone and lead with confidence.
NLP-trained · breathwork-certified · the hardest conversation I ever had was with myself
Why it mattersYour message is how you sell and how you communicate. If people can't quickly see why you, they compare you on price. Clarity is what turns interest into a yes.
What I doI shape your positioning, your sales conversations and the way you communicate, on your website, in proposals, on calls and on stage, so the right clients understand you fast.
Sales trainer · TEDx licensed host and speaker coach · taught at Lisbon AI Week and Google DevFest
Schedule a discovery call, and we'll look at where you are, where you want to go and what's in the way. If you'd rather start on your own, the Selling Blueprint is free and takes about a minute.