Hi, I'm Simone

I spent my career being the person who tells you what the numbers mean.

Before this I was a CFO inside other people's businesses, and the call almost always came at the same moment. They were making good money and still running out of cash, or the books were a mess, or they were about to raise capital and couldn't answer basic questions about their own numbers.

What those owners wanted was never a prettier report. They wanted peace, profit and a lot less chaos, and we usually got there with a big cleanup first and then a steady monthly rhythm that kept it clean.

I went through my own burnout in 2018, and that taught me something a spreadsheet never would. You can fix the numbers and still be left with a business that eats the person running it. So I work on both now, and that's how I help you scale your business and get more time back.

For more than a decade I've worked on my own, supporting startups, small businesses and entrepreneurs. Along the way I've helped clients raise more than $5M and grow their revenue by more than 20% on average.

Simone