Turn more conversations into clients
Find the words that win the right clients, in a way that sounds like you.
In six weeks, you'll find the words and stories that help the right clients understand your value and say yes, so selling feels like a real conversation and you sound like yourself doing it.
You're great at what you do, but when someone asks about your work, the words come out wrong. Maybe you ramble, or maybe you freeze, or maybe your heart starts racing and you hear yourself sounding like someone else. You walk away thinking about everything you should have said.
The problem isn't you. The problem is that most of us were taught to perform when we speak, so we try to sound polished and impressive. But performing makes us stiff and nervous, and it makes it hard for people to connect with us.
Your work deserves to be heard, and you shouldn't miss out on opportunities just because no one ever taught you how to tell your story.
AI can now write a pitch, an email, or a LinkedIn post in seconds, so polished words are everywhere.
What AI can't do is walk into a room, look someone in the eye, and make them feel something.
That's why the way you speak and tell stories has become one of the most valuable things you have.
So the goal isn't to sound perfect anymore, but to connect with people and speak with impact.
Your guide
For 20 years, I've helped businesses grow. I started my career with PwC, 21st Century Fox, and Capgemini, and for the last 11 years I've worked on my own, supporting startups, SMEs, small business owners, and entrepreneurs. Along the way, I've helped clients raise more than $5M and grow their revenue by more than 20% on average.
I'm an accountant who loves words, and I know that sounds like a strange mix. Across all of it, I've watched brilliant people build a perfect plan and then lose the room the moment they had to explain it. Now I see entrepreneurs talk about their work with so much passion, but when someone asks "So, what do you do?", they lose their words and sound like a robot. The gap between how good you are and how you sound is where opportunities slip away.
That's why I now teach the human side of business. I've lived and worked in 40+ countries, and my clients have included top executives, government officials, and celebrities. I've spoken to international audiences and facilitated international teams. I've also served as a TEDx host and speaker coach, where I helped people turn big ideas into talks that audiences remembered.
My work has been featured in Entrepreneur, NPR, Grazia, LA Weekly, and The Portugal News. I'm NLP-trained and certified in breathwork, so I don't only help you with your words, because I also help you calm your body so the real you can show up when it matters.
You'll find out whether you connect most through what you see, hear, or feel, and you'll use it to build a clear, memorable introduction that makes people want to hear more.
You leave withA one-sentence intro and a short version for networking
You'll tell the story behind your work, so people trust you and understand why you're different before you ever talk about price.
You leave withYour signature story
You'll turn your results into short stories that prospects see themselves in, by connecting to their real dreams and struggles so they feel it and not just hear it.
You leave withTwo or three client stories, ready to use
You'll learn a simple flow for a sales call: ask, listen, tell the right story, and invite the next step, using pacing and pauses to hold attention.
You leave withA sales call flow you can follow every time
You'll practice saying your price and stopping, and answering hesitation with a story instead of a discount. You'll also learn a short routine to calm your body, using your breath and grounding your feet.
You leave withYour price language and answers to common objections
You'll bring everything together, so you can walk into your next sales conversation with words you trust, a story that sounds like you, and the confidence to ask for the yes.
You leave withA sales message you have practiced out loud, and the confidence to use it
The techniques you learn will help you in all kinds of moments, including:
All six sessions are live online every Thursday. Each session is 90 minutes, and you can join from anywhere.
That's 3:00 PM in London, 4:00 PM in Paris, Berlin, and Madrid, and 10:00 AM in New York.
Every session is recorded, so if you miss one, you can catch up before the next Thursday. The real growth still happens live, when you practice and get feedback in the moment.
Without a clear story, it's easy to keep getting the polite nod. People smile and say "that sounds interesting," and then they hire someone who isn't half as good as you but knows how to tell their story. You keep leaving events and sales calls wishing you'd said it differently, and your best work stays hidden.
Picture yourself walking into a room and telling your story with calm, natural confidence. People lean in, they remember you, and they want to know more. Instead of dreading the question "So, what do you do?", you'll look forward to it, because you finally have an answer that sounds like you.
"If my TEDx talk landed, a big part of that credit belongs to Simone. Every week, she gathered a group of speakers and taught us how to simplify our ideas, speak from the heart, and own the stage with confidence. My speech would have been half of what it was without her."
"She helped me shape my TEDx talk by constantly encouraging me to dig deeper and bring out the very best in myself. Her ability to ask the right questions, offer thoughtful guidance, and see the bigger picture made all the difference."
"You have a wonderful ability to make people feel confident, supported and capable of doing more than they thought they could."
"I felt completely held, seen, and understood in who I am and what I offer. … If you're great at what you do, but need someone who can set you up with an authentic representation of what you offer, making it easy for customers to sign up with you, I highly recommend working with Simone."
This program is for you if you:
Start with the free Selling Blueprint. It takes about a minute, and it shows you how you naturally communicate and sell best, so you can stop forcing a style that was never yours.