Who wrote it
An accountant who kept seeing the same thing.
I grew up without much money, and that is a large part of why I became an accountant. For twenty years I have worked on the money side of business, first at PwC, 21st Century Fox and Capgemini, and then on my own with startups, small businesses and entrepreneurs.
Most of the owners who called me were earning well and still running out of cash, or their books were a mess, or they were getting ready to raise money. What they wanted was not a lecture about budgeting, because they wanted peace, more profit and a lot less chaos.
And nearly every time, before we could get anywhere with the numbers, we had to talk about what money meant to her, because those beliefs had been setting her prices and her limits long before any math did. So I built the workbook to do both halves, in the order that actually holds.
CPAcertified public accountant
20years in business advisory
$5M+raised for clients