Let’s be honest: if you’re not thinking about AI in your business right now, you’re already behind.
But here’s the thing, it’s not about fear. It’s about leverage.
AI isn’t here to replace you. It’s here to remove the boring, repetitive work that drains your creativity and time—so you can focus on the parts of your business that actually require your genius.
The businesses that thrive in this next chapter will be the ones that learn how to lead with AI, not be led by it.
Where to Start with AI in Your Business: 4 Core Areas to Integrate AI in Your Business
1. AI in Your Business: Automation and Productivity
Start here.
Ask yourself: What repetitive tasks could be automated so my team can focus on higher-value work?
Customer Service:
Think chatbots, voice AI, and virtual assistants. These tools can handle common questions, source information, and even close support tickets—24/7. And no, this doesn’t have to feel robotic. When trained right, your AI agents can actually enhance the customer experience.
Task Automation:
Use tools to automate meeting notes, email drafting, or project workflows. If you have clear processes and standard operating procedures (SOPs), automation gets even easier. Tools like Read AI or Phantom can transcribe and analyze meeting sentiment, while platforms like Zapier or Make can streamline repetitive admin tasks.
Workforce Optimization:
AI can help forecast staffing needs, track productivity trends, and optimize schedules. This is especially valuable if you manage customer-facing or shift-based teams.
Content Creation:
Whether it’s social media, email marketing, or internal comms, AI can give you a serious time advantage. Tools like Holo can generate ad creatives or campaign variations in minutes.
And if you want to keep your content human (which you should), I’ve got free guides on Freedom Sun to help you write and design in a way that keeps your voice front and center.
2. AI in Your Business: Data Analysis and Smarter Decision-Making
As a former CFO, I’ll tell you this straight: if you don’t know your numbers, you can’t grow your business.
AI helps you analyze mountains of data in seconds, spotting patterns and insights that would take a human hours—or days—to uncover.
Use AI to:
- Forecast cash flow and detect financial risks
- Understand customer behavior and buying trends
- Analyze reviews and feedback to identify strengths and weaknesses
- Benchmark competitors by scraping their reviews or online data
This is how you start making data-driven decisions that move the needle.
3. AI in Your Business: Creativity and Innovation
Einstein once said, “We can’t solve our problems with the same thinking we used to create them.”
AI expands your creative bandwidth.
Tools like ChatGPT, Claude, and others can help you:
- Brainstorm new offers or messaging angles
- Generate code (even if you’re not technical!)
- Create design mockups or brand visuals
- Explore fresh marketing ideas
AI doesn’t replace your creativity—it amplifies it.
4. Always Remember Your Human Edge
This is where it gets real.
All the tech in the world means nothing if you lose your humanity. The leaders who thrive in the AI era are the ones who stay connected, to their teams, their purpose, and their intuition.
AI can make you faster. But your human edge, your empathy, creativity, and ability to connect—is what makes you unforgettable.
Your Next Step with AI in Your Business
Here’s what I want you to do this week:
Block off two hours.
Sit down—solo or with your team—and ask:
“Where in our business can we leverage AI right now to save time, make better decisions, or serve our clients more deeply?”
Start small. Pick one process to automate, one dataset to analyze, or one creative project to amplify.
Because this isn’t about chasing tech trends.
It’s about building smarter, more sustainable, more human businesses.
Here’s the Full Podcast Episode:
